Impact of corporate social responsibility on consumer buying behavior (Record no. 13515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01705nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200311153550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140304t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gillani, Ailya (070002) 2012 |
| 9 (RLIN) | 1524 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of corporate social responsibility on consumer buying behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 37p. |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study is conducted to identify the relationship of corporate social responsibility and consumer buying behaviour and long-term customer relationship building. The report will provide the close look on how much corporate social responsibility influence consumers buying behaviours and help companies to build long term relationship with them. The aim of this report is to contribute the importance of relationship between corporate social responsibility and customer’s perceived value and help marketers to identify how social welfare activities contribute to maintain long term relationship with the consumers. This study is based on the deductive approach because hypotheses are developed to identify the relationship among two variables. Data is collected by using the Questionnaire; questionnaire is developed on the linkers scale. Data is analyzed by using Regression Analysis Tool. The overall findings show that there is a positive and direct relationship between corporate social responsibility and consumer buying behavior. At the end, study is concluded with some useful and effective recommendations that may use and implemented to enhance the existing and future CSR policies and manuals. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Science | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 03/04/2014 | 658 GIL-BBA | PR0717 | 01/11/2017 | 01/11/2017 | Thesis |