The effect of customer satisfaction towards customer loyalty among mobile telecommunication providers in Pakistan (Record no. 13512)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02005nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200904122128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140304t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ahmed Ibrar (060488) 2012 |
| 9 (RLIN) | 1521 |
| 245 ## - TITLE STATEMENT | |
| Title | The effect of customer satisfaction towards customer loyalty among mobile telecommunication providers in Pakistan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 36p. |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Success in delivering good services and to gain customer loyalty does not only depend on sales but also on other factors related to product, service and support. This study investigates three potential subscribers’ related to buying telecommunications products (accepting the purchase price), decision to use the product (satisfied to use the product), and the decision to stay and be loyal to the service provider. There are claims saying that it is more expensive to win a new customer than to retain an existing customer. Loyalty initiates a series of economic effects, and the net return on investments for the services provider could be much higher than retention strategies or any other strategies to attract new customer. This study explores the effect of customer satisfaction towards customer loyalty in mobile telecommunication sector of Pakistan. In addition this research will identify the factors that lead to why a customer is loyal or disloyal In the model selected two independent variables service quality and brand image has shown great contribution towards customer loyalty. Therefore it can be concluded that in order to improve upon the customer loyalty improving service quality or improving the brand image will lead to a stronger customer loyalty. This research has pointed out two areas which can improve the customer loyalty. One area is to target the service quality and enhance it and the other one is to improve the brand image. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA (HONS) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Science | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 03/04/2014 | 658 BHA-BBA | PR0703 | 01/11/2017 | 01/11/2017 | Thesis |