Determinants of brand loyalty : a cross gender study (Record no. 13496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01192nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200924111642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140304t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | REH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rehman, Attiq-ur (060531); Pervez, Kashif (060492) 2012 |
| 9 (RLIN) | 1504 |
| 245 ## - TITLE STATEMENT | |
| Title | Determinants of brand loyalty : a cross gender study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 33p. |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research is based upon the determinants of Brand Loyalty among the two gender groups; males and females. The purpose of this study was to see that what factors have an impact on these two groups when it comes to their brand loyalty. The variables under study in this research were brand substitute, brand image, brand equity and brand awareness. A sample of 80 respondents was taken from the region of Islamabad comprising of 43 males and 37 females who knew about brands. After the analysis it was found that males were more brand loyal considering the above mentioned variables while there may be some other factors that would lead to female brand loyalty. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 03/04/2014 | 658 REH BBA | PR0696 | 01/11/2017 | 01/11/2017 | Student Project |