Brand characteristics dynamics due to brand extension (Record no. 13448)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00749nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200311105939.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140227t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sajjid, Meherunnisa (060497) 2010 |
| 9 (RLIN) | 1441 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand characteristics dynamics due to brand extension |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad. |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 91p. |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The objective of the study is to see whether the extension is more successful in the similar category or in dissimilar category. How people perceive the extension and what are the aspects or characteristics that have a major impact on their decision making. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 02/27/2014 | 658 SAJ BBA | PR0501 | 01/11/2017 | 01/11/2017 | Student Project |