Impact of creativity on consumer's purchase intention (Record no. 13414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01547nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200312152222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140226t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mustafa, Raza (070742) 2011 |
| 9 (RLIN) | 1406 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of creativity on consumer's purchase intention |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad. |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 20p. |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Our research gives an overview of “consumer’s perception about creativity in print advertisements and its effects on purchases” creativity is not just a single variable, it has various dimensions. We have selected four dimensions to actually identify their impact on consumers buying behavior. And wish to analyze the role of creativity in consumers purchasing patterns. . To test our hypothesis we used the binary logit regression and correlation analysis. For this, sampling design was used. Our sample size was 100. To collect data instrument was developed in the form of questionnaires which was consisted of 11 items. Our findings showed that some of the variables affect consumer buying behavior but some does not and we also determined the level of correlation among these variables. Our conclusion was that creativity affect consumer purchase decision but not completely. And there are many other variables which might play vital role in consumers buying behavior process. It leads us to frame recommendations for the readers of this research study. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 02/26/2014 | 658 RAZ BBA | PR0578 | 01/11/2017 | 01/11/2017 | Student Project |