Customer satisfaction of service quality of a retail bank in Pakistan (Record no. 13361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01499nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200311103640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140225t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ali, Zainab (060526) 2010 |
| 9 (RLIN) | 1352 |
| 245 ## - TITLE STATEMENT | |
| Title | Customer satisfaction of service quality of a retail bank in Pakistan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad. |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 29p. |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research paper discusses customer satisfaction with respect to services provided by a certain retail bank located in the vicinity of Islamabad. The research analyzes perception response of customers dealing with the a single branch of the subject bank, Faysal Bank Ltd. Service Quality is measured on five dimensions i.e. tangibles, assurance, reliability, responsiveness and empathy. Statistical tools have been employed to gather descriptive data for the particular branch. The results show the extent to which customer perceptions of service quality are influenced by the traditional five dimensions of service quality. These results may prove to be useful for the said bank if it ever feels the need to boost its image in the minds of customers. Marketing research is especially imperative for service providers and is carried out by most of the major and successful international corporations. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 02/25/2014 | 658. ALI BBA | PR0509 | 01/11/2017 | 01/11/2017 | Thesis |