Impact of celebrity endorsement on consumer's purchase intentions and brand image (Record no. 13323)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200311141148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140221t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farooq, Muhammad Hamza (050181) 2008 |
| 9 (RLIN) | 1309 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of celebrity endorsement on consumer's purchase intentions and brand image |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 59p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | CD Not Available |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA(HONS) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 02/21/2014 | 658 FAR BBA | PR0418 | 01/11/2017 | 01/11/2017 | Thesis |