Scrutinizing the factors affecting corporate brand image (Record no. 13317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01121nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200310101451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140221t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khan, Obaid-Ullah (060506) 2010 |
| 9 (RLIN) | 1303 |
| 245 ## - TITLE STATEMENT | |
| Title | Scrutinizing the factors affecting corporate brand image |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad. |
| Name of publisher, distributor, etc. | Department of Business Administration (Air University Main Campus) |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 39p. |
| Other physical details | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research is an attempt to explore how different factors impact the corporate brand image in market place. Although there are many factors that may affect the corporate brand image but our focus of attention is to study and analyze product evaluation, consumer awareness, customer loyalty and customer satisfaction in this regard. The basic motive is to study the impact of these factors on corporate brand image. Organizations are emphasizing on the importance of making their respective flagship brand i.e. corporate brand to get an edge over competitors. Thus the paper explores the importance of each factor mentioned above. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Student Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Thesis Repository (5th Floor) | Air University Central Library Thesis Repository (5th Floor) | Management Science | 02/21/2014 | 658 KHA BBA | PR0503 | 01/11/2017 | 01/11/2017 | Thesis |