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Influence of advertising on consumer brand preference (Record no. 13300)

MARC details
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658 BUS MS
100 ## - MAIN ENTRY--AUTHOR
Author Name Bangash,Babar Shafiq (050095) 2007
245 #0 - TITLE STATEMENT
Title Influence of advertising on consumer brand preference
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Department of Business Administration (Air University Main Campus)
Place of Publication Islamabad
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Pages 96p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject / Department Management Science
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis
Holdings
Withdrawn status Not for loan Collection code Permanent Location Current Location Shelving Location Date acquired Full Call Number Accession No./Barcode Koha item type
      Air University Central Library Thesis Repository (5th Floor) Air University Central Library Thesis Repository (5th Floor) Management Science 02/20/2014 658 BUS MS TH0296 Thesis
Air University Sector E-9, Islamabad Paksitan
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