The Modi Effect (Record no. 12675)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 9781473610910 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 954.0532092 |
| Author Mark | PRI-T |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author Name | Price, Lance |
| 245 14 - TITLE STATEMENT | |
| Title | The Modi Effect |
| Sub-Title | Inside Narendra Modi's Campaign to Transform India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | UK |
| Name of publisher, distributor, etc. | Hodder |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 354 |
| 500 ## - GENERAL NOTE | |
| General note | How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India?<br/><br/>On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before.<br/><br/>Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty.<br/><br/>Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Included Bibliographical References and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Chief Minister, Behind the Mask, Superstar, Indian Recast, The Indomitable Will, The Modi Defeat, Indian Politics: A Who's Who |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | 20150409 |
| b (OCLC) | c |
| c (OCLC) | vt2130 |
| d (OCLC) | MPS |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | DS |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| History | Air University Central Library Islamabad | Air University Central Library Islamabad | History | 01/23/2019 | 954.0532092 PRI-T | P12969 | 05/22/2024 | Book |