Advertising , promotion, and other aspects of integrated marketing communications (Record no. 11999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180221t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111580216 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | 30847.00 PKR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. ; Andrews, J. Craig |
| 9 (RLIN) | 2344 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising , promotion, and other aspects of integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason |
| Name of publisher, distributor, etc. | South-Western |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii; 729 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 02/21/2018 | Progressive International | 68030307 | 658.82 S5565A | P12239 | 02/21/2018 | 30846.00 | 01/27/2018 | Book |