Positioning : the battle for your mind (Record no. 11360)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00919cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 301000 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522141755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 851202s1986 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 85014898 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070652643 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)12217302 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm12217302 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CStRLIN)NYCG85-B111563 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)301000 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | 1713.00 PKR |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | CStRLIN |
| Transcribing agency | AUI |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.2 |
| Item number | .R53 1986 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 19 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5827.2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .R53 1986 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al.; Trout, Jack |
| 9 (RLIN) | 17619 |
| 245 10 - TITLE STATEMENT | |
| Title | Positioning : the battle for your mind |
| Statement of responsibility, etc. | by Al Ries and Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 213 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning (Advertising) |
| 9 (RLIN) | 17620 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| 9 (RLIN) | 17621 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 09/19/2016 | Grace Book | 1714 | 4 | 658.8 RIE | P11644 | 05/05/2023 | 04/07/2023 | 1713.00 | 09/03/2016 | Book | Program Relevancy: BBA; MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |