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Strategic Marketing Management : Planning, Implementation and Control

Gilligan, Colin Wilson Richard M. S.

Strategic Marketing Management : Planning, Implementation and Control - Oxford Butterworth Heinemann, 1999 - 799 p. 29 cm

ISBN: 075062244X (paperback) 9780750622448 (paperback)

Dewey Class. No.: 658.802 / WIL-S

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Strategic Marketing Management : Planning, Implementation and Control