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What's in a name : advertising and the concept of brands

Jones, John Philip.

What's in a name : advertising and the concept of brands - 2nd. ed. - New Delhi PHI Learning 2003 - 308 p. 25 cm.

0669111422 (hardcover) $27.95 9780669111422 (hardcover)

658.8343 / JON-W
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