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Marketing research with spss 10 cd /

Burns, Alvin C.

Marketing research with spss 10 cd / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - [S.l.] : Prentice Hall, 2001. - 1 v. (unpaged) ; 26 cm. - 3rd edition. . - 3rd edition. .

Undergrad text in Marketing research-Jr/Sr course. Only text to fully integrate SPSS. Upgraded to 10.0-CD included.

ISBN: 0130705608 (hardcover) $153.33 9780130705600 (hardcover)

Dewey Class. No.: 380

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Marketing research with spss 10 cd /