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Marketing research :

Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush, David J. Ortinau. - 2nd ed. - [S.l.] : Richard D Irwin, 2003. - 672 p. ; 26 cm. - Mcgraw-hill/irwin series in marketing. . - Mcgraw-hill/irwin series in marketing. .

0071151192 (hardcover) 9780071151191 (hardcover)

658.83
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