Normal view MARC view ISBD view

Advertising and Promotions : An Integrated Brand Approach

Semenik, Richard J.; Allen , Chris T.; Guinn, Thomas C. O ; Kaufmann, Hans Rudiger

Advertising and Promotions : An Integrated Brand Approach - 6th. ed. - Andover Cengage Learning, 2012 - xli; 710 p. - 6th edition. .

ISBN: 8131517381 (paperback) 9788131517383 (paperback)

Dewey Class. No.: 659.1 / SEM-A

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Welcome to Air University Central Library and Fazaia Medical College Library. (Sign in with Your email. Your user name is the same as your student ID number or Employee ID number for password, please contact Circulation Staff)

Advertising and Promotions : An Integrated Brand Approach