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Principles of Marketing

Kotler, Philip Gary Armstrong Sridhar Balasubramanian

Principles of Marketing - 19th Ed - United Kingdom Pearson Education Limited, 2024 - 769 p.

Includes index.

ISBN: 978-1-292-44933-3

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOT-P

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