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Advertising and Promotion : An Integrated Marketing Communications Perspective

Belch, Michael A. Belch, George E.

Advertising and Promotion : An Integrated Marketing Communications Perspective - 13th Ed - New York, NY Mcgraw Hill 2023 - 887 p.

Includes Index.

ISBN: 978-1-266-09060-8

Subjects--Topical Terms:
Advertising & Public relations

Dewey Class. No.: 659.1 / BEL-A

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