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International Marketing

Cateora, Philip R. Mary C. Gilly John L. Graham R. Bruce Money

International Marketing - 17th Ed - New York, NY McGraw-Hill Education, 2016 - 699p.

Includes Subject Index.

ISBN: 9780077842161

Subjects--Topical Terms:
Export marketing

Dewey Class. No.: 658.84 / CAT-I

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