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Marketing Research Applied Insight

Malhotra, Naresh K. David F. Birks Nunan, Daniel

Marketing Research Applied Insight - 6th Ed - United Kingdom PEARSON EDUCATION LIMITED 2020 - 971 p.

Includes Glossary, Subject Index , Name Index, Index of Organisations

ISBN: 9781292308722

Subjects--Topical Terms:
Marketing research
Methodology

Dewey Class. No.: 658.83 / MAL-M

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