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Strategic Brand Management Building, Measuring, and Managing Brand Equity

Keller, Kevin Lane Vanitha Swaminathan

Strategic Brand Management Building, Measuring, and Managing Brand Equity - 5th Ed - United Kingdom Pearson Education Limited 2020 - 622 p.

Includes Index.

ISBN: 978-0-13-489249-8

Subjects--Topical Terms:
Management Sciences

Dewey Class. No.: 658.827 / KEL-S

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