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Strategic Brand Management Building,Measuring,And Managing Brand Equity

Lane Kevin Keller,Swaminthan Vanitha

Strategic Brand Management Building,Measuring,And Managing Brand Equity - 5th Ed - USA Pearson Education Publishers - 1048p

ISBN: 9780134892498

Subjects--Topical Terms:
Management Sciences

Dewey Class. No.: 658.827 / LAN-S

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