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Strategic Brand Management : Building, Measuring, and Managing Brand Equity

Keller, Kevin Lane,

Strategic Brand Management : Building, Measuring, and Managing Brand Equity - 4th ed. - India : Pearson, 2015 - xxix, 586 p. :

Includes bibliographical references and index.

ISBN: 978-9332542204

Subjects--Topical Terms:
Management Science

Dewey Class. No.: 658.827 / KEL

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