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The Role of Promotional Activities Towards Masstige Value and its Impact on Consumer Motivational Regulations and Consumer Brand Engagement: an experimental investigation

Jabbar, Aneela (195180)

The Role of Promotional Activities Towards Masstige Value and its Impact on Consumer Motivational Regulations and Consumer Brand Engagement: an experimental investigation - 2019-24 - v, 209p

Subjects--Topical Terms:
Management Science

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