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Exploring the Influence of Brand Digitalization, Brand Competence, and Brand Warmth on Brand Market Performance in the Digital Era

Sheram Khan (205300)

Exploring the Influence of Brand Digitalization, Brand Competence, and Brand Warmth on Brand Market Performance in the Digital Era - Kamra: Department of Business Administration, Spring 2024. - 27 p.

Subjects--Topical Terms:
Department of Business Administration. (Project)

Dewey Class. No.: 658 / SHE-BBA

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