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My Brand is Better Than Yours Investigating Antecedents and Mechanisms of Oppositional Brand Loyalty

Jamil, Sabira (200064)

My Brand is Better Than Yours Investigating Antecedents and Mechanisms of Oppositional Brand Loyalty - Islamabad Department of Management 2022

Subjects--Topical Terms:
Management

Dewey Class. No.: 658 / JAM-MS

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