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Entrepreneurial Marketing : Real Stories and Survival Strategies

Buskirk, Bruce D.

Entrepreneurial Marketing : Real Stories and Survival Strategies - Mason, Ohio : Thomson, South-Western, 2004 - xlii, 245 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780324158632

Subjects--Topical Terms:
Management Science / Dr. Jamsheed Khan

Dewey Class. No.: 658.8 / BUS

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Entrepreneurial Marketing : Real Stories and Survival Strategies