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Marketing Research: An Applied Orientation

Malhotra , Naresh K .

Marketing Research: An Applied Orientation - 6th ed . - India : Pearson , 2009 - xxviii , 948 p : ill , 23 cm .

ISBN: 978-0136085430

Subjects--Topical Terms:
Management Science / Donated by Dr. Jamsheed Khan

Dewey Class. No.: 658.83 / MAL

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Marketing Research: An Applied Orientation