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Bottom-Line Selling : The Sales Professional's Guide to Improving Customer Profits

Malcolm, Jack

Bottom-Line Selling : The Sales Professional's Guide to Improving Customer Profits - Lincolnwood, Ill. Contemporary Books, 1999 - 1 online resource (236 pages)

Bottom-Line Selling gives you the fundamental tools to understand customers' business issues and to present yourself credibly as a true consultant who can deliver financially measurable business solutions. This is the first book to look at financial statements and business issues solely from the point of view of the professional salesperson. Every concept in this book can be put to work immediately to help you get the job done. -- Provided by publisher

Includes index.

0809228521


Business Administration
Business & Economics

658.85 / MAL-B
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