Services Marketing ; People Technology, Strategy
Lovelock, Christopher H.
Services Marketing ; People Technology, Strategy - 11th Ed; - New Delhi: Pearson Education, 2016 - xxi, 683 p ; (Rk # 17 Sh# 03).
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing
Include Index.
9788131759394
Business Administration
658.8 / LOV-S
Services Marketing ; People Technology, Strategy - 11th Ed; - New Delhi: Pearson Education, 2016 - xxi, 683 p ; (Rk # 17 Sh# 03).
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing
Include Index.
9788131759394
Business Administration
658.8 / LOV-S