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Investigating the Antecedents of Oppositional Brand Loyalty The Moderating Role of Narcissism

Ejaz Mehwish (210111)

Investigating the Antecedents of Oppositional Brand Loyalty The Moderating Role of Narcissism - Islamabad Department of Management (Marketing) Air University Islamabad - 57p

Subjects--Topical Terms:
Management

Dewey Class. No.: 658 EJA-MS-MGT

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Investigating the Antecedents of Oppositional Brand Loyalty The Moderating Role of Narcissism