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Advertising & IMC: Principles and Practice, Global Edition

Wells, William,

Advertising & IMC: Principles and Practice, Global Edition - 10th Ed. - England Pearson 2015 - 669 p.

Includes bibliographical references and index.

ISBN: 9781292017396

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / MOR-A

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Advertising & IMC: Principles and Practice, Global Edition