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Strategic Brand Management : Building, Measuring, and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management : Building, Measuring, and Managing Brand Equity - 5th ed - Upper Saddle River Pearson 2020 - xxix,591p

Include Index

ISBN: 9780134892498

Subjects--Topical Terms:
Brand name products--Management, Product management

Dewey Class. No.: 658.827 / KEL-S

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Strategic Brand Management : Building, Measuring, and Managing Brand Equity