Research methods for business :
Sekaran, Uma.
Research methods for business : a skill building approach / Uma Sekaran. - 4th ed. - [S.l.] : Wiley, 2002. - 464 p. ; 24 cm. - 4th edition. . - 4th edition. .
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
0471203661 (hardcover) 9780471203667 (hardcover)
Research methods for business : a skill building approach / Uma Sekaran. - 4th ed. - [S.l.] : Wiley, 2002. - 464 p. ; 24 cm. - 4th edition. . - 4th edition. .
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
0471203661 (hardcover) 9780471203667 (hardcover)