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Unpacking the Relationship Between Social Media Marketing and Brand Equality: Mediating Role of Ethical Consumerism and Advertising Skeptical in Luxury Fashion Brands

Unpacking the Relationship Between Social Media Marketing and Brand Equality: Mediating Role of Ethical Consumerism and Advertising Skeptical in Luxury Fashion Brands - Multan; AUMC, 2021 - 91 (MBA) F-19

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Unpacking the Relationship Between Social Media Marketing and Brand Equality: Mediating Role of Ethical Consumerism and Advertising Skeptical in Luxury Fashion Brands