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Service Management and Marketing : A Customer Relationship Management Approach

Service Management and Marketing : A Customer Relationship Management Approach - 2nd ed. - [S.l.] : Wiley, 2000. - 404 p. ; 25 cm.

ISBN: 0471720348 (paperback) $75.00 9780471720348 (paperback)

Dewey Class. No.: 658.8 / GRO-S

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Service Management and Marketing : A Customer Relationship Management Approach