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Service Management and Marketing : a Customer Relationship Management Approach,

Gr�nroos, Christian.

Service Management and Marketing : a Customer Relationship Management Approach, - 2nd ed. - [S.l.] : Wiley, 2000 - 404 p. ; 25 cm.

ISBN: $75.00 9812531432

Dewey Class. No.: 658.8 / GRO-S

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Service Management and Marketing : a Customer Relationship Management Approach,