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Understanding Smartphone Advertising to Enhance Customer Purchase Intention in Pakistan: Mediating Role of Ad Value and Flow Experience

Understanding Smartphone Advertising to Enhance Customer Purchase Intention in Pakistan: Mediating Role of Ad Value and Flow Experience - Multan; AUMC, 2017 - unpaged (Thesis MS(MGT)

Dewey Class. No.: Thesis

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Understanding Smartphone Advertising to Enhance Customer Purchase Intention in Pakistan: Mediating Role of Ad Value and Flow Experience