Advertising and Promotion : An Integrated Marketing Communications Perspective (the mcgraw-hill/irwin
Belch.
Advertising and Promotion : An Integrated Marketing Communications Perspective (the mcgraw-hill/irwin - 6Rev Ed. - [S.l.] : McGraw-Hill Education (ISE Edi, 2004 - 864 p. ; 28 cm.
Import.
0071214380 (paperback) 9780071214384 (paperback)
659.1 / BEL-A
Advertising and Promotion : An Integrated Marketing Communications Perspective (the mcgraw-hill/irwin - 6Rev Ed. - [S.l.] : McGraw-Hill Education (ISE Edi, 2004 - 864 p. ; 28 cm.
Import.
0071214380 (paperback) 9780071214384 (paperback)
659.1 / BEL-A