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Advertising and Promotion : An Integrated Marketing Communications Perspective (the mcgraw-hill/irwin

Belch.

Advertising and Promotion : An Integrated Marketing Communications Perspective (the mcgraw-hill/irwin - 6Rev Ed. - [S.l.] : McGraw-Hill Education (ISE Edi, 2004 - 864 p. ; 28 cm.

Import.

0071214380 (paperback) 9780071214384 (paperback)

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