Marketing strategy /
Ferrell, O. C.
Marketing strategy / O. C. Ferrell, Michael Hartline. - 3rd ed. - [S.l.] : South-Western College Pub, 2004. - 648 p. ; 26 cm.
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases.
0324201400 (paperback) $152.95 9780324201406 (paperback)
Marketing strategy / O. C. Ferrell, Michael Hartline. - 3rd ed. - [S.l.] : South-Western College Pub, 2004. - 648 p. ; 26 cm.
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases.
0324201400 (paperback) $152.95 9780324201406 (paperback)