International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John M. Hess, John Graham, John Graham. - 11I.S.ed. - [S.l.] : McGraw-Hill Publishing Co., 2001. - 768 p. ; 28 cm. - The mcgraw-hill/irwin series in marketing. . - The mcgraw-hill/irwin series in marketing. .
Import.
0071123121 (paperback) 9780071123129 (paperback)
International marketing / Philip R. Cateora, John M. Hess, John Graham, John Graham. - 11I.S.ed. - [S.l.] : McGraw-Hill Publishing Co., 2001. - 768 p. ; 28 cm. - The mcgraw-hill/irwin series in marketing. . - The mcgraw-hill/irwin series in marketing. .
Import.
0071123121 (paperback) 9780071123129 (paperback)