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Marketing Management : A Strategic, Decision-Making Approach

Boyd, Jr., Harper W.

Marketing Management : A Strategic, Decision-Making Approach - 4th ed. - [S.l.] : McGraw-Hill/Irwin, 2001 - 576 p. ; 26 cm. - W/gamar software. .

ISBN: 0072472952 (misc. supplies) 9780072472950 (misc. supplies)

Dewey Class. No.: 658.8 / BOY-M

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Marketing Management : A Strategic, Decision-Making Approach