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Marketing Management : Knowledge and Skills

Peter.

Marketing Management : Knowledge and Skills - 7th Revised edition. - [S.l.] : McGraw-Hill Europe, 2004 - 896 p. ; 26 cm.

ISBN: 0071215050 (hardcover) $77.00 9780071215053 (hardcover)

Dewey Class. No.: 658.8 / PET-M

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Marketing Management : Knowledge and Skills