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Advertising and Promotion

Belch, George.

Advertising and Promotion - 6th ed. - [S.l.] : Mcgraw Hill Higher Education, 2004 - 864 p. ; 28 cm.

ISBN: 0072866144 (paperback) 9780071240437 (paperback)

Dewey Class. No.: 659.1 / BEL-A

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Advertising and Promotion