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IMPACT OF BRAND PERSONALITY AND SATISFACTION ON CONSUMER WOM, MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE

NIAZI, ALI IMRAN KHAN (111064)

IMPACT OF BRAND PERSONALITY AND SATISFACTION ON CONSUMER WOM, MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE - MULTAN DEPARTMENT OF ADMINISTRATIVE SCIENCE (AIR UNIVERSITY MULTAN CAMPUS)

Subjects--Topical Terms:
Management Science

Dewey Class. No.: 658 NIA-MBA

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