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Effect of Green Practice and Green Skepticism on Green Brand Equity: The Mediating Role of Green Brand Attachment

Ashraf, Mubeen (153103)

Effect of Green Practice and Green Skepticism on Green Brand Equity: The Mediating Role of Green Brand Attachment - Multan; AUMC, 2015. - 107 (Thesis M.B.A 3.5)

Source: Air University Multan Campus

Dewey Class. No.: Thesis

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Effect of Green Practice and Green Skepticism on Green Brand Equity: The Mediating Role of Green Brand Attachment