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Marketing Engineering: Computer -Assisted Marketing Analysis and Planning

Lilien, Gray L.

Marketing Engineering: Computer -Assisted Marketing Analysis and Planning - 2nd Edition - New Delhi: Pearson Education, 2003. - xxii, 518 p ; (RK # 17 Sh # 03).

ISBN: 8129700050

Source: Pak Book PKR 615.96

Dewey Class. No.: 658.802

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Marketing Engineering: Computer -Assisted Marketing Analysis and Planning