Services marketing..............
Lovelock, Christopher H.
Services marketing.............. Christopher H Lovelock, Jochen Wirtz. - 7th ed. - New Delhi: Dorling Kindersley 2011. - xxi,683 p. ; 28 cm. - 7th edition. . - 7th edition. .
The fundamentals of services marketing presented in a strategic marketing framework. � Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. � The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
0136107214 (paperback) 9780136107217 (paperback)
22012 PKR 549.00
658.8
Services marketing.............. Christopher H Lovelock, Jochen Wirtz. - 7th ed. - New Delhi: Dorling Kindersley 2011. - xxi,683 p. ; 28 cm. - 7th edition. . - 7th edition. .
The fundamentals of services marketing presented in a strategic marketing framework. � Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. � The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
0136107214 (paperback) 9780136107217 (paperback)
22012 PKR 549.00
658.8