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Strategic brand management :

Keller, Kevin Lane.

Strategic brand management : buldibng, measuring, and managing brand equity / Kevin Lane Keller. - New Delhi : Pearsons Education, 2008. - xxi,692p; ( Rk #8.a, Sh # 03) 22 cm.

8131719774 (paperback) 9788131719770 (paperback)

Star Books PKR 915.60

658.827
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