Strategic brand management :
Keller, Kevin Lane.
Strategic brand management : buldibng, measuring, and managing brand equity / Kevin Lane Keller. - New Delhi : Pearsons Education, 2008. - xxi,692p; ( Rk #8.a, Sh # 03) 22 cm.
8131719774 (paperback) 9788131719770 (paperback)
Star Books PKR 915.60
658.827
Strategic brand management : buldibng, measuring, and managing brand equity / Kevin Lane Keller. - New Delhi : Pearsons Education, 2008. - xxi,692p; ( Rk #8.a, Sh # 03) 22 cm.
8131719774 (paperback) 9788131719770 (paperback)
Star Books PKR 915.60
658.827